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Wednesday, 2-Oct-2013 06:05 Email | Share | Bookmark
Adidas Calls In Fitness Experts To Revive Reebok

The building was erected in 1955 and was last renovated in 2006. About 2,500 ASU students are members of the downtown YMCA, who partnered with the university on the new complex. Scobas said the Sun Devil Fitness Complex forges a new bond between the two long-standing institutions. The new state-of-the-art facility not only distinguishes ASU, the YMCA and the City Of Phoenix, but cements our community with a new synergy of students, downtown residents and business people, Scobas said. The 73,800-square-foot facility features a large gymnasium, cardio and weight space, an indoor track, multi-purpose space, student lounge, locker rooms and a rooftop leisure pool. A bicycle co-op is expected to open sometime in the fall. Exercise & Wellness, an academic program in ASUs School of Nutrition and Health Promotion, is housed on the second floor of the center. <br>Source:

Slowly but surely it's starting to pay off, as we can see in sales at our stores and in the acceptance of our collections from wholesalers around the world," he said when Adidas announced its results in August. FITNESS AND FASHION Adidas says it needs several brands to cover the whole of the global sportswear market. The Adidas brand is big in soccer and basketball, while Reebok is focussed on fitness and fashion. Following the CrossFit sponsorship deal, Reebok has linked with fitness group Les Mills - known for its Bodypump and Bodycombat classes - and the Spartan Race series of obstacle course races. Such tie-ups have a longer life cycle than other marketing strategies, such as television or print advertisements, Nomura analyst Christopher Walker told Reuters. "You do notice these things as a gym goer. You probably get a better return on those investments than you do for an advert that appears on television for a month and is then forgotten." Sector experts also applaud Adidas for stepping back from growing sales at all costs in order to improve Reebok's gross profit margin - a key measure of profitability in the sector. <br>Source:

Fitness in the Park slated for Oct. 5 in East Petersburg

Since its beginning in 1984 in Canada, Cirque du Soleil has stirred the skyward imaginations of more than 100 million spectators across 40 countries. It has spawned spinoff shows such as the equestrian-themed Cavalia, and an army of independent aerialists who can be hired to wow minglers at anything from parties and corporate events to concerts and art openings. In 2010, Pink captivated audiences at the Emmy Awards by singing Glitter in the Air while suspended from a silk hammock as a trio of aerial performers twirled above her. RECOMMENDED: Top 10 fitness apps When Amber Monson watched aerialists performing at a party 10 years ago she was transfixed. Having trained in ballet and dabbled in rock climbing after college, she saw the aerial feats as an amazing combination of dance and flight. Ms. Monson began pursuing aerial arts as a hobby, eventually started performing solo at events, and finally quit her job to open her own studio to train others. The Sky Gym in Atlanta now teaches about 30 classes a week to roughly 400 students every month ranging in age from 5 to 50. <br>Source:

Fitness News app review: news directed specifically at women

on Saturday, Oct. 5. The free community event will take place in East Petersburg Fitness Park, behind Village Commons. It is being held in conjunction with East Petersburg Fall Fest. "Fitness in the Park" will feature opportunities for residents to participate in functional fitness assessments, fitness mini seminars, and gain information to develop personal fitness programs. Activities include exercises with Kettle Bells and a visit from Zumba instructors in addition to members of Boy Scout Troop 33 helping with an "Are You Stronger Than A Boy Scout?" challenge. Also on hand will be representatives from Girl Scouts, Lanco Fieldhouse and other health and fitness providers in the area. <br>Source:

Healthways SilverSneakers(R) Fitness Program Announces National 2013 Richard L. Swanson Inspiration Award Winner

Henderson. E.J. Henderson and his team from Youth Pro Fitness and Nutrition (YoPro) came to Brooklyn Park to teach the kids about nutrition, agility and a healthy lifestyle. Photo: Jerry Holt, Star Tribune + add a comment add a comment More than 100 children recently got some pointers on speed, agility and nutrition from a pro former Vikings linebacker E.J. Henderson. He and the Brooklyn Park Police Departments Police Athletic League teamed up to teach children fitness fundamentals. <br>Source:

Fitness takes a skyward leap

The Company offers the award-winning SilverSneakers Fitness Program, the nation's leading exercise program designed exclusively for older adults. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant's health and productivity and to reduce health-related costs. Results are max workouts shin ohtake diet book achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 45 million people on four continents. Learn more at or <br>Source:

Downtown Phoenix fitness complex hosts grand opening

Your fitness level doesn't matter; you can be training consistently in a serious way or you can be all-new to working out and living a more healthy lifestyle. What I really like here is the variety of news stories you find. I was expecting stories related to dieting and working out when in fact the stories are so much broader than that. If it affects your health in any possible way, the story is found here. Use the Top News feature to check out the latest stories, tap on the Video tab to view video content, and enter in topics that are of interest to you in the Topics section. <br>Source:

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